Navigating a global advertising and promotion function can be challenging. Creating a compliant and flexible process while bearing in mind regional and country differences along with ensuring processes are not “US-centric” is a common challenge faced by sponsors. Focusing on the EU and Canada, this course will address the foundational regulatory and legal requirements, provide insights into best practices for a global adpromo process, and using case studies and examples, highlight key pitfalls and how to overcome them. This on-demand short course will address the biggest questions faced by sponsors today (e.g., direct to consumer messaging, press releases, social media, advertising and promotion v. information, corporate websites) to ensure the development of globally compliant materials while reducing burden on the company.

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