Integrating the patient perspective into all aspects of the product lifecycle is essential to the success of drug development and getting these drugs to the patients. Indeed, the patient voice is no longer a “nice to have”; it is a “must have”. An effective patient engagement function that builds trusting relationships with patient communities, understands their journeys, and provides a comprehensive model for integrating the patient perspective helps accelerate drug development and builds company reputation and culture. This module equips participants with the tools to build a strategic, systematic, and sustainable patient engagement program within their organization that both meets the expectations of patient communities and accounts for market factors that demand patient input.

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